Monthly Archives: June 2014

Finding the sweet spot

Read a few reviews of “classic literature” on Goodreads or Amazon, The Great Gatsby for example, and one becomes aware that individual readers have very different wants and needs. Broadly speaking, on the one hand are entertainment and escape. On … Continue reading

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Genre garble

Writer’s Digest University defines “Mainstream Fiction” as follows: “Fiction that transcends popular novel categories—mystery, romance or science fiction, [etc.]—is called mainstream fiction. Using conventional methods, this kind of fiction tells stories about people and their conflicts but with greater depth … Continue reading

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Genre gumbo

Permit me at the outset to credit my source of the genre definitions I’ll be using: Writers Digest University. I’m going to start well down their alphabetical list: Popular Fiction—“Generally, a synonym for category or genre fiction, i.e., fiction intended … Continue reading

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Selling “unique” products

You will recall that I mentioned in my previous post, “pricing unique products gives markets fits.” Marketing those unique products also gives marketers fits. “Describe this complex gizmo in ten words or less,” they might be told. “And don’t use … Continue reading

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The strange land where art meets commerce and Amazon

Why are all novels essentially priced the same (Hardback $28; Trade Paperback $16; mass market paperback $8)? Wouldn’t we be puzzled if all beer were priced that way? Milwaukee’s Best for the same price as Budweiser, or Dogfish Head 120 … Continue reading

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Crafts, great and terrible

Dennis LeHane’s novel, Darkness, Take My Hand, is almost twenty years old. I’m sorry I took so long getting around to it. For those who haven’t read it, I’m going to take care not to give away events depicted therein … Continue reading

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My favorite Richard Price novel

Samaritan. It is under-appreciated, and showcases all his talents. See the Salon review:  http://www.salon.com/2003/01/18/price_3/

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